Booth 7765

HealthTech BioActives (HTBA), a manufacturer specializing in citrus flavonoids and active forms of vitamin B12, will spotlight its solutions for active nutrition and flavor enhancement at SupplySide Global. The company will showcase a cinnamon-flavored chewing gum product concept featuring MecobalActive, its active vitamin B12 ingredient, which will also be available at the show’s Tasting Bar.

Mind-Body Performance

The company’s performance nutrition ingredients include MecobalActive, an active form of vitamin B12 shown to support cognitive focus, physical power, and endurance in healthy individuals; Cardiose, a sweet orange polyphenol extract; and DiosVein, a solvent-free diosmin for circulation, vascular discomfort, and healthy legs.

Flavor Modulation

HTBA will showcase its OptiTaste taste modulation platform, designed to optimize flavor and mask bitterness, astringency, and off-notes. OptiTaste’s flavonoid-powered taste modulators, some of which are Upcycled Certified, help brands strike a balance between clean labels and delivering on taste, texture, and nostalgia.

“We’re gearing up to explore fresh opportunities with new and existing partners at SupplySide Global this year to meet evolving daily and active lifestyle needs,” said Mauro Trevisani, general manager for North America and division manager for taste modulation solutions. “As consumers become increasingly discerning, it’s no longer just about responding to trends. Instead, we’re focusing on collaborating with brands to define the next generation of nature-led, science-backed solutions that taste great and help consumers to feel mentally and physically better. Tapping into the potential of citrus flavonoids and green chemistry, our functional health and taste modulation solutions are truly designed to inspire innovation in this arena.”